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Data alone does not change the world. Movements do.

Equal Measures works alongside gender equality movements and champions to turn credible gender data, evidence, and responsible AI into influence, and accountability.

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Impact in Numbers

What happens when feminist movements get the data, tools, and training to make their case.

2.1k+ Advocates trained in Data-Driven Advocacy

Strengthening feminist data capacity across three regions 

98% said it made their advocacy more effective

Nearly every advocate we train reports that data-driven advocacy strengthens their ability to influence decision-makers.

67k+ people accessed the SDG Gender Index.

Advocates, journalists, policymakers, and researchers in 207 countries turning gender data into action in their own contexts

How We Build Data-Powered Gender Equality Movements

Gender equality is under attack. Around the world, rights are stalling, progress is reversing, and decisions are increasingly driven by misinformation, bad data, and the voices of those who already hold power. This is where Factivists come in.

Equal Measures works alongside gender equality movements and champions to turn credible gender data, evidence, and responsible AI into influence and accountability. Because data alone doesn’t change the world. Movements do.

Data-powered movements expose inequality, challenge misinformation, fill critical data gaps, and turn evidence into action. They don’t let research gather dust on shelves. They use it to shift public opinion, shape policy, influence budgets, and advance rights.

Since 2016, we have helped gender equality movements transform data into action through:

  • Deep Partnerships: Long-term collaboration with grassroots women’s organizations and movements.
  • Innovative Gender Data Tools: Including the Equal Measures Gender Index.
  • Training & Learning: Data-Driven Advocacy workshops and learning opportunities using our curriculum.
  • Global Factivist Network: Connections across a growing international community.
  • Flexible Funding: More than US$4 million in grants provided for data-driven advocacy.
  • Regional & Global Platforms: Helping movements reach influential decision-making spaces.
  • Research & Evidence: Strengthening the case for feminist movements.

“The training is crucial as it has led to a fundamental shift in the way that we carry out our advocacy… Learning to combine qualitative and quantitative evidence in our advocacy has been impactful. It has enabled us to shine a spotlight on women’s issues in the communities where we work, to convince candidates and civil servants to pay attention.”

— Participant in a Data-Driven Advocacy workshop led by La Ruta Pacífica de las Mujeres, Bolívar, Colombia (May 2019)

Turning Data into Local Action

How do we know data-powered movements spark change? Our founding network members demonstrate this through on-the-ground influencing efforts including:

Budget wins for marginalized groups

Legislative and policy change

Stronger institutions and accountability mechanisms

Greater political participation and leadership

Wider adoption of gender data

Stronger, more connected movements

Impact in Practice

Latin American and the Caribbean

CLADEM

When Law Meets Data, Governments Answer

CLADEM has spent 30 years using strategic litigation and treaty monitoring to advance women’s rights across 14 countries. Equal Measures’ data tools added quantitative weight to those arguments. Their legal challenge to Brazil’s parental alienation laws was referenced by the Federal Supreme Court, their diploma programmes embedded data skills across 12+ countries, and their shadow reports held 9 governments to account against international commitments.

Read full case study >
Sub-Saharan Africa

FEMNET

Making Sure Africa's Women Count — and Are Counted

FEMNET connects 800+ women’s rights organisations across 46 African countries to the policy spaces where decisions are made. Through the Equal Measures partnership, FEMNET trained over 700 advocates to use data in policy and budget discussions, led Beijing+30 consultations reaching 3,100+ participants across all five African subregions, and carried their position statement directly into the African Group negotiating position at CSW69 — ensuring African feminist priorities shaped the review, not just responded to it.

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India

SAHAJ

Shaping Decision-Makers Before They Take Power

SAHAJ has spent nearly four decades building grassroots health accountability across India. Equal Measures’ Index and training connected that expertise to national policy spaces — leading to their methodology being approved for India’s national gender measurement framework, civil servant training content reaching 250,000+ views, and a university credit course embedding gender data into how India’s future policymakers learn.

Read full case study >
Senegal

Réseau Siggil Jigéen

Turning Strong Laws into Lived Reality

Senegal has some of the strongest gender equality legislation in West Africa — but laws enacted and then “put in a drawer” don’t help families. RSJ used Equal Measures’ Index and advocacy training to turn implementation gaps into measurable targets, training 146 advocates who went on to secure municipal funding for adolescent health, bring three private sector actors into gender financing for the first time, and win ministry-level budget commitments for gender-responsive education.

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Indonesia

KAPAL Perempuan

From Grassroots Schools to Presidential Meetings

KAPAL had 225 feminist schools training women across Indonesia — but lacked a language that opened government doors. Equal Measures’ SDG Gender Index and advocacy training gave them that. KAPAL went from external advocate to trusted policy advisor, presenting data directly to the President and contributing to parliament unanimously raising the marriage age for girls — a reform now implemented through child marriage prevention regulations across 139 villages.

Read full case study >
Colombia

Ruta Pacífica de las Mujeres

Doubling Budgets. Shaping Peace. Building Power.

After Colombia’s Peace Agreement, Ruta Pacífica used Equal Measures’ data training and tools across their 300+ member movement to shift from bearing witness to holding government accountable. Their data-backed advocacy doubled women’s secretariat budgets in Medellín, shaped 39 municipal development plans, and put 10 women into political office — proving that when feminist movements combine lived experience with hard evidence, money moves and agendas shift.

Read full case study >
Guatemala

ASOGEN

Every Survivor Case Becomes Data. Every Data Point Feeds Change.

In a country with one of the highest femicide rates in the region, ASOGEN used Equal Measures’ data tools to reframe violence against women as a measurable development failure — securing national budget for survivor services, embedding gender data into justice-sector training for prosecutors and judges, and building a 95% conviction rate in the cases they litigate.

Read full case study >
Kenya

GROOTS Kenya

From Grassroots to Government: GROOTS Kenya’s Data-Driven Advocacy Journey

When county climate allocations excluded rural women’s priorities, GROOTS Kenya used EM2030’s Data-Driven Advocacy approach and SDG Gender Index evidence to engage formal planning processes. Through budget analysis, coalition mobilization, and structured institutional engagement, they influenced county-level resource allocation.

Read full case study >

Where We’re Going Next

The latest Equal Measures Gender Index reveals a stark reality: nearly 40% of countries—home to more than one billion women and girls—stagnated or regressed on gender equality between 2019 and 2022.

But decline is not inevitable. Across the world, Factivists are proving that evidence-backed advocacy can change policies, budgets, institutions, and lives. Now we are scaling what works.

Between 2026 and 2030 we will:

Reach 100,000 Factivists:

We will equip a new generation of advocates with the tools, training, and connections they need to turn data into power. Through our global training programs and Equal Space community platform, Factivists will learn, collaborate, and grow together.

Track Progress. Expose Rollbacks:

We will strengthen and reimagine the Equal Measures Gender Index around the issues that matter most—including gender-based violence, SRHR, and care-centered economic justice. Develop and test AI-enabled tools will make gender data more accessible, searchable, and actionable than ever before.

Go Deeper Where Change Happens:

We will deepen partnerships in priority countries, providing movements with the evidence, tools, and support they need to drive measurable change. Movements lead. We provide the data tools, skills and connection that makes their advocacy impossible to ignore.

Coalition Perspective

“Thanks to the Equal Measures 2030 project, we reinforced our skills around data-driven advocacy. It helped us to understand the importance of data and evidence to ask for accountability for women’s rights — to go beyond reading data only as numbers but as a political tool”

Regional Coordinator, Ruta Pacífica de las Mujeres, Colombia
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Help Build a Global Movement of Factivists

“When we have the facts, we are listened to.”

Gender equality advocates consistently tell us that data-driven advocacy works. Yet 78% say they need more support to use data strategically in their campaigns and influencing efforts.

That is the gap Equal Measures exists to close.

We help gender equality movements and champions turn credible gender data, evidence, and responsible AI into power, influence, and change.

Together, we can build a world where facts are stronger than misinformation—and where evidence helps advance gender equality, not just measure it.

Join us in reaching 100,000 Factivists by 2030.

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