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Our Strategy
Our Strategy
Turning evidence into influence, accountability and systems change
01 / CONTEXT
Equal Measures’ 2026–2030 strategy builds on a decade of learning about how feminist and women’s rights movements, and the wider movements and champions working to end gender inequality, use evidence to create change.
Over 2026–2030 we will focus on three areas where evidence can create the greatest leverage: gender-based violence; sexual and reproductive health and rights; and care-centred economic justice.
Our experience shows that data is most powerful when it is relevant, trusted, accessible and connected to advocacy, accountability and opportunities for influence. That’s why we work alongside feminist and women’s rights movements, and the wider movements, organisations and champions working to end gender inequality to help turn evidence into action, strengthen collective power and influence the systems that shape people’s lives.
Our strategy combines global reach with deeper partnership. Rather than relying on a single approach, we work across three interconnected levels of intervention that allow us to support thousands of Factivists while also accompanying deeper, movement-led change efforts.
Our success will be judged by two questions: are outcomes in women’s and girls’ lives becoming fairer, and are the services, budgets and institutions they depend on changing to deliver them?
EVIDENCE INTO ACTION
Our Principles
Five principles guide our choices:
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Problem-led and politically informed: we start with a problem in people’s lives and the power and institutional failures behind it, not with our products.
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Data connected to influence: every piece of work is clear about how evidence will support advocacy, accountability or decisions.
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Rights-based and grounded in agency: women, girls and Factivists help decide how evidence is interpreted and used.
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Locally rooted and globally connected: local learning shapes our global work, and global evidence strengthens local strategies.
OUR MODEL
Three connected levels of intervention
LEVEL 01 / THREE INTERCONNECTED LEVELS
Data & Tools: Trusted gender data, free for everyone working for change
We create accessible resources that help Factivists, advocates and organisations access and use gender data.
These resources are available to broad audiences and help make gender inequality visible, understandable and actionable.
Examples include:
- Equal Measures Gender Equality Index
- Interactive data viz
- AI query tools
- Data toolkits and ‘how to’ guides
- Factsheets and explainers
- Self-led training modules
- Public briefings
- Issue snapshots and open tools
LEVEL 02 / THREE INTERCONNECTED LEVELS
Networks & Learning: Strengthening how movements use evidence to influence change
Tailored cohorts for networks, coalitions and funders’ grantee communities.
We create structured opportunities for learning, peer exchange and collective capacity-building.
These spaces help Factivists strengthen their skills, confidence, relationships and ability to use evidence effectively.
Examples include:
- Data-Driven Advocacy (DDA) training
- Data Storytelling Cohorts
- Fellowships
- Communities of practice
- Equal Space
- Peer learning and training-of-trainers initiatives
- Data journalism and visualisation cohorts
LEVEL 03 / THREE INTERCONNECTED LEVELS
Country Partnerships: Changing systems, and the lives they shape
In a smaller number of contexts, we work alongside partners through deeper, longer-term collaborations focused on systems change.
These partnerships are locally led and designed around a specific problem in women’s and girls’ lives. They aim for two kinds of change: better outcomes for women and girls, and lasting improvements in the services and budgets they depend on.
Examples include:
- Partner and ecosystem mapping
- Data ecosystem analysis
- Influencing strategy development
- Technical assistance
- Flexible support
- Learning, adaptation and transition planning
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One Connected Programme Model
These three levels are not separate programmes. They form a connected ecosystem.
The programme levels are not a ladder, and deeper engagement is not always better. A public data tool can influence thousands of people; a deep partnership can help shift a single policy or budget that affects millions. We choose the level of support that fits the opportunity.
Learning from country pilots helps improve Equal Measures’ tools, training and global resources. Global evidence and public goods strengthen local advocacy efforts. Cohorts and communities of practice create bridges between broad engagement and deeper partnerships. Influencing support draws on both local insight and global evidence.
In this way, Equal Measures helps ideas, evidence, relationships and learning move across local, national, regional and global spaces, strengthening how gender equality movements and champions influence institutions and create lasting change.
Our full strategy (subscribe to be notified when our new strategy launches) outlines how we will strengthen movement power, influence and accountability over the coming years, while reaching and engaging 100,000 Factivists. We will measure this not by downloads or sign-ups, but also by what people do with evidence.