ABOUT US
Facts alone don’t change the world. Factivists do.
Turning evidence into influence to transform the lives of women, girls and gender-diverse people.
Our Strategy
01 / CONTEXT
Facts fuel movements, movements build power, and power creates lasting change for women, girls and gender-diverse people.
We help movements and champions for gender equality turn evidence into influence. Acting as evidence infrastructure, we equip movements with trusted data, practical tools, learning opportunities and global networks to strengthen accountability, shift power and drive lasting systemic change.
Our goal is to transform the lives of women, girls and gender-diverse people. Lasting change at scale means changing the systems that shape those lives. When a law is enforced, a budget increases or a service reaches the person who need it, the change goes far beyond one community or one project. It reaches millions of women, girls, and gender-diverse people and it lasts.
Movements and champions for gender equality already hold critical knowledge about the realities women, girls and gender-diverse people face, and about the solutions needed. What they often lack is access to the right evidence, and the capabilities, relationships and routes into decision-making to turn that knowledge into policy, resources and accountability. We help close that gap.
Our goal: 100,000 Factivists by 2030, helping turn evidence into systems-change that improves millions of lives.
DATA / ACTION
02 / 06
The Challenge We Address
Gender equality is at a critical moment. No country has achieved it, and in many places progress has stalled or is going backwards. Rights won over decades are being rolled back, civic space is shrinking and misinformation spreads faster than facts.
Data can make inequality visible and hard to ignore. But better data does not automatically lead to better decisions. Too often, evidence stays in reports while the people closest to the problems – feminist movements, grassroots leaders and advocates – lack the access, skills, relationships and resources to use it where decisions about laws, budgets and services are made.
Feminist movements are among the most effective drivers of progress on gender equality, yet they remain significantly under-resourced. Closing the gap between evidence and action means strengthening the people and movements who can turn data into influence and hold decision-makers to account.
03 / 06
Our Vision
Our vision is a world where facts fuel movements, movements build power, and power creates lasting change for women, girls and gender-diverse people.
A world where:
- Gender inequalities are visible and impossible to ignore.
- Decisions are informed by both evidence and lived experience.
- Women, girls and gender-diverse people can influence the systems that affect their lives.
- Institutions are accountable for delivering on their commitments.
- Feminist movements are recognised, resourced and able to drive lasting social change.
Our ambition is to help build a future where data strengthens collective power and where evidence serves as a tool for justice, accountability and transformation.
04 / 06
Our Theory of Change
Data does not create change on its own. It becomes powerful when movements can combine trusted evidence with lived experience, collective power, a clear strategy and access to the moments when decisions are made.
Our theory of change starts with the priorities of movements, not with our products:
- Movements identify the change they want to see and their strategy for achieving it.
- Equal Measures contributes data, skills, strategic accompaniment, resources and connections.
- This strengthens movements’ evidence, capability and collective power.
- Stronger movements use evidence to shape narratives, press for action and hold institutions to account.
- Institutions change their policies, practices, services and budgets.
- Women, girls and gender-diverse people gain greater safety, bodily autonomy, voice, rights and economic justice.
Because many actors shape these changes, we focus on understanding and learning from our contribution rather than claiming credit for what movements achieve.
05 / 06
Our Impact
Across the world, Equal Measures’ partners have used evidence-based advocacy to influence policies, strengthen public accountability and secure resources for gender equality.
Together, partners have:
- Influenced national and local policies affecting women and girls.
- Helped increase public investment in gender equality initiatives.
- Strengthened accountability around government commitments.
- Increased the visibility and use of gender data in decision-making processes.
- Built lasting organisational and movement capacity for evidence-based advocacy.
- Expanded networks of advocates, researchers and activists working collectively for change.
For example:
In Colombia, Ruta Pacífica’s data-backed proposals influenced 39 municipal and eight departmental development plans, and its advocacy contributed to the Women’s Secretariat budget in Medellín almost doubling.
In Guatemala, ASOGEN combined Index data with evidence from its own casework to secure continued government funding for CAIMUS, the national network of care centres for women survivors of violence.
In Kenya, GROOTS Kenya combined our data with census information to build GROOTSmart, a county-level gender data dashboard.
Perhaps most importantly, our work helps ensure that evidence does not remain in reports and databases. Instead, it becomes part of the machinery through which feminist movements strengthen their influence and reshape institutions over time.
Our vision for 2030 is to have reached and engaged 100,000 Factivists.
06 / 06
Meet Our People
Equal Measures is a global team of data specialists, researchers, advocates and movement builders, working alongside partners, advisers and Factivists around the world. Together, we combine evidence, influence and collective action to advance gender equality.
We bring together expertise in gender data, evidence-driven advocacy, feminist movement building, policy influence and strategic communications. Equally important are the relationships we have built over a decade with movements and champions for gender equality, whose knowledge, experience and leadership shape our work.
Meet the people working alongside Factivists to drive gender equality and systems change.